IPSEN Pharmaceuticals Asia – Consultancy.

IPSEN Pharmaceuticals Asia – Consultancy

Consultancy, Products

Following some preliminary work in Malaysia ArrowLine worked with IPSEN in Vietnam on the OTC transformation of their infamous Gingko Biloba based brand TANAKAN – a brand with a particularly strong prescription heritage in Vietnam. Work included scoping out the commercial opportunity, consumer research guidance, commercial modeling, creating new brand identity [including packaging] and competency specification/development